
About

I'm just
– Rufus Wiena
Quick BIO
Who or What Am I?

Most people are obsessed with "being something"—a title—rather than simply being. Be brave, be yourself, be present. Just be! I’m Rufus Wiena, an autodidact and a curious soul, eager to learn, inspire, share, fight evil, and do my best.
Here are a few (of many) mottos and sayings I aim to live by, guiding me as life unfolds like magic:
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Be humble
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Be brave (but not stupid-brave)
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A healthy man has a thousand wishes; a sick man has only one
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A healthy mind in a healthy body
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Your body is your temple
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Be grateful
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Do your best
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Teach like you live
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Love to learn
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Fear nothing except God

#FreePalestine – To hell with Zionism!
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Passion
Almost everything life has to offer! Some of my top favourites include nature, surfing, futevolei, music, science, and more. I’m a lifelong learner, constantly exploring new horizons.
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Expert

“The experts are always wrong!” This mindset has saved me invaluable time—and even lives—by encouraging me to question so-called “experts” and authorities rather than blindly trusting them. My father taught me this golden rule early in life: “Always assume the experts are wrong! Let them prove to you first that they’re right!”
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I’m no "expert" and would never claim to be one. There’s always more to learn. I see myself as a "jack of all trades," an expert at creating the illusion of expertise across various fields. ;)​
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The more I learn, the more I realise how much there is yet to discover. Some call me a jack of all trades, a polymath, or a polyglot—and perhaps they’re right. After all, I’m an athlete, performer, speaker, educator, coach, adventurer, neuromagician, and more.
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Every morning, I do my best to wake up with a grin and a purpose: to embrace the wild ride of life, strive for balance, and nurture a healthy mind, body, and soul. Deep down, I’m just someone who loves learning, growing, and creating—and I hope this resonates with others as much as it fuels me.
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TIMELINE
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1991
Born in Gothenburg, Sweden, to Finnish parents, my childhood was filled with adventure and resilience. Growing up in the countryside, surrounded by forests and lakes, I developed a profound connection to nature. My little brother was my closest comrade, and our Finnish roots instilled in us a love for nature, resilience, and compassion. (And, of course, an appreciation for the sauna!)
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2009

After a vaccine injury (Swine flu vaccine) shattered my sports dreams, I turned to magic and became Sweden’s Junior Champion in Card Magic within a year. I owe a great debt of gratitude to Felix Cabrera and Lennart Green for introducing me to the world of “real magic.”
This year also marked the beginning of my Spanish journey. What started as a two-month language-learning trip to Seville turned into five years of cultural immersion. During that time, I performed on Spanish TV—most notably on Menuda Noche with Juan y Medio—amazing celebrities with card tricks in my newly learned Spanish. My days were a colorful mix of playing futsal with the canis (who always managed to smoke joints on, off, and even during games) and performing magic with the gypsies during flamenco intermissions. Life in Spain was vibrant, chaotic, and utterly transformative.
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Eastward Adventures

Asia—and particularly China—was calling. They have a deep appreciation for magic, especially card magic (my specialty). I visited my Chinese agent who promised me a TV Appearance and magic shows in China, and together, we conducted “test runs” to gauge reactions across a broad spectrum of audiences: from employees in fancy venues to business owners, factory workers, and even villagers in the countryside who had never seen magic live—or a Westerner—before.
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Despite the initial enthusiasm during these test runs, the venture, like so many others, ran out into the sand—leaving me with yet another encounter with the emptiness of false promises. This experience reinforced a crucial life lesson: most promises are hollow, and in today’s society, a man’s word or handshake often means nothing. Do not let people steal your time, switch plan, take action, and make a new decision!
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While struggling to make a living from my art, I explored countless side hustles to fund my adventures. From guiding tourists to trading Moroccan leather bags and Spanish ceramics, buying and selling cast iron pieces for infrastructure projects, exporting and importing wines, and much more, I tried nearly everything. Through these experiences, I learned how to live with very little, honing my adaptability and resourcefulness.
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2015–2020

From 2015 to 2020, the entire globe became my playground. With a home base in Andalusia, I embraced a life of exploration, often “hacking” the website Skyscanner to find cheap flights that stretched the limits of my modest earnings. These adventures fuelled my love for learning, exploration, and cultural immersion, connecting me with incredible people and places along the way.
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During this time, I devoted years of research, training, and refinement to developing the Rufus Wiena Methodology for personal development and growth optimisation. This breakthrough resonated with tech pioneers in Silicon Valley, including Google, Apple, and others, opening doors for me as a speaker, business coach, and consultant for governments and organisations across the US, Mexico, Monaco, and more.
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The journey wasn’t without its challenges—like the time I narrowly escaped being kidnapped by a woman in Mexico. But for every shadow, there was a ray of sunshine, such as the unforgettable moment when I bumped into my idol, Ronaldinho, and played futevolei beside him on the beaches of Barcelona. These years were a thrilling tapestry of risks, discoveries, and milestones that shaped both my career and my passion for adventure.
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2019–2020

In 2020, during the “”Pandemic” orchestrated by the “Deep State,” I set an ambitious goal: to become one of Sweden's top futevolei players within just six months of intensive training using my RW-Method. My aim was to qualify for the international futevolei tournament, Mundialito, in Brazil, to represent Sweden. Through relentless dedication and training, I achieved my goal and earned my place among Sweden’s best (admittedly, not too difficult since I was basically the only one playing futevolei in Sweden ;) ). I eventually made my way to Brazil for the tournament, only to discover that the event was cancelled due to the “COVID-19 Plandemic”.
Despite the initial disappointment, my time in Brazil turned out to be a blessing in disguise. The country’s vibrant culture, breathtaking natural landscapes, and the contagious energy of its people left an indelible mark on me. My days were filled with barbecues, endless futevolei matches, surfing sessions, and the simple pleasure of sipping on refreshing coco gelado. What could have been a setback became a profound experience of growth, adventure, and joy.
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2022-2024

After returning to Gothenburg following near-death experiences and encounters with darkness the previous year, I revived my career in Sweden with my long-time business-partner Jonas Mattsson. Together, we were offered the chance to set up Symphony of Illusion, a Neuromagic show filled with music and surprises, hosted at the stunning Jacy’z Hotel & Resort. With over 20 sold-out performances, I’m deeply grateful to Jonas Stenberg, CEO of Ess Group, for this incredible opportunity, and to the amazing team who made Symphony of Illusion possible.
Future
Where am I headed? Not even God knows. My home is nature—the wilderness, the waves, and the sun. My life is a jazz improvisation: free, unpredictable, and ever-evolving. As a self-taught autodidact, I trust in the magic of the Universe to handle the rest. Perhaps this is the “lifestyle” of a so-called “Modern Nomad”?
Last Thoughts

I'm glad I did not experience: too much, too fast, too young, too soon—nor the downside of social media, by avoiding it almost completely for over a decade. That choice has definitely shaped who I am today.
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But still, I fell victim to the evil Zionist “hidden” agenda, especially in the West. Thank God I woke up. I realised that we are being relentlessly brainwashed and have continued to uncover the “dark truth” about the Zionist agenda, fuelled by the Deep State and other filthy actors. This agenda heavily influences almost every government, institution, and individual—particularly in the West.
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Also, the hollow pursuit of profit in business repels me. Wasting a lifetime on “fake” interactions, driven solely by the goal of making as much money as possible, is truly sad. Doesn’t the roughly 80% of your life spent working deserve a deeper meaning? After countless encounters with so-called “successful” business gurus whose lives are miserable and soulless, I’ve only strengthened my definition of and relationship with “business.” To me, business must involve creating something meaningful, infused with soul and passion, while enjoying shared moments with others. Life’s core should be love—not soulless transactions and only self-interest.
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Reminders
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"Cognitive dissonance is a fact."
"They so-called conspiracy theorists have been right about so many mind-blowing truths."
"Ignorance is the root and stem of all evil."
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"People tend to be cowards and stick with comfortable lies rather than face uncomfortable truths."
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Recommendations
"Do not waste your precious lifetime on people with cognitive dissonance"
"Think for yourself; do not let anyone else think for you"
"Be humble, grateful, brave, and always do your best. Fear nothing except God."
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And on that note I wish you a splendid day!
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Thank you!

To my family, true friends, and the people who have always supported me and continue to shape my journey to this very day.
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P.S. Who sent me this?

Keep your face, activate your intuition like an antenna, and eat non-vaccinated, non-GMO, antibiotic-free, grass-fed raw beef!
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