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Unlock your true potential with the Polymath & Polyglot Rufus Wiena

"Optimisation programs for personal development & growth for both personal & professional use"

RW Methodology

Rufus' unique RW Methodology personal development & growth for both personal & professional use, consists of three pillars Mental Training, Meta Learning & Brain Hacking and he offers tailored optimisation programs and experiences for various sectors, including government, business, healthcare, sport, education and neuromagic. Join forces with the likes of Google, athletes and governments worldwide to transform your life.

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“Myth-busting, muscle-building gem of inspiration. Rufus Wiena shatters the false belief that only some people are bright. Then he provides smart, practical tools for boosting your innovative capacities.“

– Jonas Stenberg

VD, ESS Group


"Rufus' is thrilled to use AI as one of his main tools in order to take his shared work with you to another level"

RW's Work Trusted By

"Love Rufus' work on the importance of personal development which is fundamental for any business success. We can see the strong impact Rufus' business training program had on all our teams worldwide after our gathering here at the headquarter in London."

Dev Subrata, Founder & CEO at Fidel API



"Is an art of persuasion which blurs the fine line between what is real and what is magic"
Rufus' unique concept, Neuromagic, combines psychological manipulation with sleight of hand, captivating even the most skeptical individuals.​

Who Is RW?

From Swedish runner to Futevôlei athlete, Rufus Wiena channels the grit and inspiration from global icons to fuel peak performance in teams worldwide. At the cutting-edge of science, Rufus employs his global experience to craft powerful growth systems for diverse professionals.

Trusted by Fortune 100 companies, government entities, and renowned names like Google, Rufus delivers transformative, impactful experiences. Multilingual and multifaceted, Rufus captivates audiences as an athlete, neuromagician, and instructor. Promising excellence in business, sports and more, he communicates fluently in English, Portuguese, Spanish, and Swedish. With the Rufus Wiena Methodology, master your mind, and unlock unparalleled potential.

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Years of Experience


Different Projects


Countries World Wide



Matthew 25:29


“For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them.”
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